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Troy Lee Designs introducing series of limited edition Steve McQueen motorcycle helmets
Troy Lee Designs introducing series of limited edition Steve McQueen motorcycle helmets
FOR IMMEDIATE RELEASE PR Log (Press Release) Jan 19, 2010 GreenLight (www.greenlightrights.com), a global media licensing,talent negotiation and rights representation consultancy, today announced that it has signed a licensing agreement on behalf of the Steve McQueen estate with Troy Lee Designs for the production, marketing and sale of a series of limited edition motorcycle helmets. Troy Lee Designs, which has been customizing helmets "For The World's Fastest Racers," debuted the first limited edition helmets earlier this month at the Anaheim 1 Supercross. The helmet retails for $525 (USD), with a limited run of only 700 units going into production. "My dad was an avid motorcyclist and huge supporter of the sport, said Chad McQueen, Steve's son. "It's great to see his love for motorcycling live on through new limited edition helmets." "I have looked up to Steve McQueen my entire life," said Troy Lee, Founder, Troy Lee Designs. I always held great respect for him and everything he represented. I am truly excited to forge this relationship and look forward to designing a collection that represents Steve's timeless, style and personality. The first helmet announced will be the first in a series of Steve McQueen TM helmet styles that will be unveiled over the next three years. The first helmet in the line is available at select retailers in the U.S. and internationally in June 2010. Click Here ... Reserve your very own Troy Lee Designs Steve McQueen helmet ... be the first to wear one of these special limited troy lee designs helmets. Features of the new Troy Lee Designs limited edition Steve McQueen SE3 helmet include:
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